 We picked up some great tips during the Retailer Roundtable webinar last week and wanted to share them with you. We cover style boxes, virtual trunk shows and more, click the link to read the details.
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 Seidenmann is known for spectacular silk scarves, shawls and ties, created with exacting attention to detail. The silk fabrics are woven in Italy and then hand rolled and sewn in a time honored
Swiss tradition in Zurich.
We sat down with Andreas Hurr, designer of Seidenmann to ask him some questions about his brand.  The Baruni Collection offers beautiful designs and sophisticated fabrics as unique as you for every occasion. Designer details and ready-to-wear ease are combined flawlessly.
We sat down with Fadwa Baruni, designer of Baruni apparel to ask her some questions about her up and coming brand. Click the link to read the interview.  AndRena Nikol's leather accessories are handmade in the USA, in the heart of Texas. AndRena's bags and cuffs combine rugged urban design with exotic leathers and bold colors. Feminine details meet tough hardware to create a line that is edgy yet feels and looks luxe.
We sat down with AndRena Johnson, designer of AndRena Nikol to ask her some questions about her up and coming brand.  Even though we are in the throes of the transition from Fall to Winter (in the Northern Hemisphere anyways), that doesn't mean we can't start dreaming of next spring and all the fashion possibilities that could bring.
Pantone has released their top colors for next season allowing us this bit of fantasy and respite. And the palette they've selected is in itself dreamy, muted and ethereal but also balanced with brights and down to earth classics, allowing us to soar into ultra-femininity on those days we feel light and effervescent, but then on the days we are feeling more anchored to reality there are colors that allow us to be more utilitarian. There is also no reason we can't start incorporating some of these colors into our fall/winter palette through accessories such as scarves and hats or a bright fuzzy sweater. Click on the link to see our top favorites.  Slow fashion is a way to "identify sustainable fashion solutions, based on the repositioning of strategies of design, production, consumption, use, and reuse, which are emerging alongside the global fashion system, and are posing a potential challenge to it." -Wikipedia
Slow fashion is about purchasing and creating fashion with integrity and awareness of the impact the entire consumer process has on the planet. It connects the awareness of social and environmental responsibility with the appreciation of wearing and acquiring beautiful, well-made, and lasting clothing and accessories. Click the link to keep reading...  When you walk into a retail environment that is diffusing oils or burning high quality candles, this can immediately shift your mood and your desire to stay in that store. The goal is ultimately to have customers feel relaxed and comfortable in your store. Sharing natural products with them and dialoguing about natural ingredients is a great way to connect beyond the traditional retail banter. To read more click the link below.
 We have all been moved by the power of scent in our lives. Whether it's a smell that brings back fond memories from childhood, or one that instantly changes the feeling of a room, we recognize the power that scent has to affect us. It triggers certain emotional responses with a lasting intensity, more so than our other senses do. To keep reading about the power of fragrance click the link.
 Pantone has declared the color trend for 2019 to be Living Coral, an animating
and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. The color is vibrant yet warm at the same time, allowing it to be worn head to toe as a bold statement or as shot of color in accessories like shoes or handbags. This color features prominently in makeup trends as well. It can also be worn in jewelry as coral is a well known material that has been used for thousands of years in ornamentation and sacred objects. We are excited about this color trend since one of our brands, FARRA Jewelry, prominently features natural coral in its designs. IdPearl Showroom loves a good trunk show. If you haven't utilized trunk shows as a way to increase your sales and present fresh product, you may be missing out. Link to the campaign to learn more about the benefits of trunk shows.  |